Robin Sanderson is an accomplished senior executive with a proven track record of success in strategic marketing, sales, new business development, corporate communications, new product launches and general management.
When forming The Sanderson Group in 1998, Robin’s goal was to create a virtual, full service marketing agency where she could bring the highest caliber, most talented people together on a project by project basis to deliver the ideal integrated marketing solution for each client’s needs. Robin hand picks a seasoned team of people who are best suited to design and develop what each client needs and she provides all strategic direction, management and client interaction.
Prior to 1998, Robin Sanderson was the Executive Vice President of MarketSource Corporation. In her 14-year tenure, she was responsible for growing the company from a $6 million to an $80 million business through new product introduction and business development based upon clients’ needs. She also was responsible for corporate communications including advertising, public relations, direct mail, and development of sales support materials.
Robin has also held product management, merchandising and new product development, financial analysis and auditing positions at Colgate Palmolive, Avon Products, Inc. and Hurdman & Cranstoun.
Robin Sanderson holds a BSBA degree in Accounting from Bucknell University and an MBA in Marketing from Fordham University. She is associated with various organizations including the Marketing Executives Networking Group (MENG), American Marketing Association (served on the Board of Directors for 3 years), Network Plus (served on the Advisory Board and as a facilitator), and is a member of the Fordham Women in Business Mentor Program. She also served as Chairwoman of the Communications Committee and ran fund-raising events for a non-profit education foundation.
Robin’s non-business passions include fitness, dancing, theater, movies, art, photography, fashion, and travel.