What We Do

The Sanderson Group is a full service marketing company in NYC providing a broad spectrum of innovative, creative, customized and cost-effective marketing services. We work as your partner to develop the marketing strategy that is right for your business and then we generate a creative marketing solution that is executed flawlessly and totally turnkey.

    Integrated Marketing Communications

    From concept to copy, creative design development and execution, we make sure your name and message is integrated across everything we do for you.

    • Multimedia e-brochures, presentations and press kits
    • PowerPoint presentations with animation
    • Media kits and brochures
    • Sales and training materials
    • Websites – optimization for lead generation/ sales; creative design and content development
    • Social media marketing strategy & execution
    • Pay-per-click (PPC) strategy & management
    • Advertising and public relations
    • Direct marketing – online and offline
    • Point of purchase/trade show materials
    • Video production
    • Print production

    Marketing Strategy & Planning

    Using our comprehensive, proprietary “TSG Needs Analysis”, we examine every aspect of your business. Visit our How We Do It section to learn more about our marketing process.

    • Marketing and strategic plan development
      for internal or external use
    • New product development and launch
    • Market research - strategy and execution of focus groups and quantitative studies online and offline
    • Target marketing with expertise in college marketing and teen marketing
    • Strategic alliance formation

    Brand Strategy & Consulting

    Whether it’s creation of a new brand or a facelift for an existing brand, we ensure your brand is positioned for success and a unique selling proposition sets you apart from your competition.

    • Corporate/brand identity
    • Name development
    • Logo design
    • Tagline development
    • Positioning/USPs

    Custom Promotions & Events Marketing

    From marketing strategy to creative concept development, management, and execution in any venue, we cover all the details and make it easy and turnkey for our clients.

    • Sweepstakes promotions, contests -
      design and development
    • Sweepstakes rules – online and offline
    • Promotional partnership formation and cross-promotions
    • Event marketing - concept development, management, production and execution in any venue
If it's related to marketing services, we do it! In addition to the above, we create sampling programs and continuity programs plus do premiums/incentives sourcing, project management on an "outsourced" basis, field force creation/management and customer acquisition program development.

We are very resourceful and we always find a way to accomplish what you need. If you don't see the specific marketing service you need listed above, ask us anyway if we can help you.

Click here to download a printable version of our marketing services.

To view samples of our work, visit "Portfolio Samples" on our Clients page.

Call The Sanderson Group when you need a NYC marketing firm with highly experienced marketing consultants to create memorable marketing programs for a large corporation or a small/medium sized business.