Consumer Products

For a fragrance distributor, The Sanderson Group helped create and execute a series of exciting gift-with-purchase fragrance/HBA promotions targeted to college students through their college stores. These successful promotions served to increase customer awareness, encourage product trial and drive product sales.

The Sanderson Group designed, developed and executed quantitative market research studies to understand consumer behavior in the wet/dry vacuum category and provide direction for retail presence. We also executed focus groups to assess new product designs.

For a major cookware and appliance manufacturer, we created and designed  added-value consumer promotions. We also negotiated with food and beverage companies to develop promotional partnerships to cross-promote the brands. Resulting integrated promotions included on-pack rebate offers, sampling, FSIs, Web promotion and collateral materials for the trade.


Financial Services

The Sanderson Group designed and developed the corporate image and brand identity for a new business venture, which was being launched by a Fortune 100 company. The project included the creation of the corporate logo and its application to all communications elements, as well as a consulting assignment to help develop the marketing plans for the business's launch.

For a major credit card issuer, we investigated and developed new channels of distribution including formation of strategic partnerships with targeted Web sites. We also provided strategic direction for creation and execution of a field sales rep program to solicit applications for the credit card.

The Sanderson Group created and designed a new user-friendly communications portfolio in print and CD versions for a major financial services company. This compilation of sales, marketing, training and operational information provided an important tool for communication with their sales agents across the U.S. and in Canada. We also created and developed successful direct mail campaigns to drive Card acceptance by merchants, designed and currently write a quarterly newsletter, created media kits for new businesses, created training programs for telemarketers in print and CD versions, and developed a sales contest including creation of promotional materials and contest rules.

For a credit union, we created an innovative direct mail campaign which exceeded goal by over 300%.  We also developed an integrated marketing campaign to generate customer awareness and acquisition including strategy, messaging, logo modification, bus wrap and billboard advertising plus direct mail campaigns.

Business to Business

For a national event marketing company, The Sanderson Group developed substantial new business and managed all the advertisers who participated in a major mall tour as well as custom event programs. We also provided strategic input for development of direct marketing campaigns, e-campaigns and advertising plans.

We created and developed a direct marketing campaign with a sweepstakes overlay targeting senior-level executives for a major color copier company. Resulting sales of color copiers were very favorable.

Internet Companies

We developed a marketing program to launch the leading Canadian financial Web site in the U.S. The project included an analysis of the competitive landscape, brand positioning and concepts for a targeted direct marketing and advertising campaign to increase banner advertising and site sponsorship.

For a company providing Internet payment solutions for e-businesses, we developed and designed a support kit and collateral materials for the resellers of their services.

Non Profit

We created a media kit and other communications materials for a soup kitchen and culinary arts school to use for raising funds and obtaining volunteers. We also created and developed an innovative direct mail campaign to promote a home equity line of credit.

Professional Services

For a medium-sized CPA firm, we created an integrated marketing program for recruitment of CPAs. The program included a multi-tiered direct mail campaign and advertising, which culminated in a recruitment event and led to the successful hiring of candidates.

The Sanderson Group developed and designed a direct mail brochure, Web site and other communications materials to promote a general dentistry and anesthesiology practice to dentists and patients.

Recruitment

For a professional staffing and business solutions firm, we designed and developed new communications materials including a corporate brochure, division brochures and a presentation folder.

The Sanderson Group created, designed and executed highly targeted events and a creative online promotion to help an executive search firm recruit candidates by driving traffic to their Web site. One event, a guerilla marketing campaign including a creative give-away, led to an increase of over 300% in Web site traffic.

Retail

For a major retail shoe chain we developed, managed and executed a consumer sweepstakes promotion designed to drive traffic to the store. We also negotiated a promotional partnership arrangement with a leading spa to sponsor the grand prize and cross-promote the sweepstakes via its Web site.

The Sanderson Group designed, developed and executed a branding campaign for a retail pharmacy and drug compounding business.  We created logos with taglines, stationery, folders, business cards and press releases.  We also designed and developed an innovative direct mail campaign targeting physicians by specialty.

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