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The Sanderson Group provides a broad spectrum of innovative, customized marketing services. We work as your partner to develop an understanding of your business, focusing on its specific needs and what you wish to accomplish. From that platform, we offer new ideas, create programs and communications, plus offer full-service execution, giving you totally turnkey marketing and sales solutions.
- integrated
marketing communications - concept, creative development, and
execution
- direct mail
- media kits and brochures
- sales support materials
- advertising
- public relations
- Web sites
- corporate/brand identity development; logo design
- sales and training materials in print and CD
- custom
promotions - concept development, management, and execution; sweepstakes rules; strategic partnership formation and cross-promotions
- event
marketing - concept development, management, and execution in
any venue
- marketing
and strategic planning
- new
product development and launch
- target
marketing with expertise in college marketing and teen marketing
- sampling
programs
- premiums/incentives; overseas sourcing; continuity programs
- market
research - strategy and execution of focus groups and quantitative studies
- marketing
services and project management on an "outsourced" basis
- new
business development
- strategic alliance formation
- field
force creation and management
- customer
acquisition program development
Since 1998, The Sanderson Group has successfully created
solutions for more than 50 clients in varied industries delivering
results that have led to repeat assignments. We have experience
in business to consumer and business to business marketing for
consumer package goods, financial services, retail, Internet,
professional services, recruitment, and non-profit organizations.
Our clients range from Fortune 500 companies to medium and small firms in a broad range of industries. For many of our smaller clients who recognize the value of professional marketing services, we do the same scope of work we do for large companies, but scale it to fit their businesses. Plus, we often function as their ad/direct marketing agency providing marketing/creative strategy, branding, copy, creative execution and turnkey program management.
Whether
your company is large or small, our business is to help build and
manage your business through customized marketing and sales solutions.
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