Since 1998, The Sanderson Group, Inc. has worked with over 60 B2B and B2C clients ranging from Fortune 500 companies to medium and small firms in varied industries. From narrowly focused projects to the most extensive integrated programs involving all media, we have worked closely with clients' marketing and sales management to deliver results that have led to repeat assignments.

Adcamp Associates
custom promotions and event marketing

ADSmart, a CMGI Company
competitive analysis

Advanta Corporation
strategic partnership development; customer acquisition program

American Express Travel Related Services Company
integrated marketing communications; brand identity program for new business launch and
re-branding of an existing program including logo creation (to meet corporate guidelines), stationery, legal and technical documents for partners, sell sheets, PowerPoint layout; direct mail campaigns (conversion rates of 13% to 51%); sales contest; quarterly newsletters; telemarketing training modules in print/CD

Canon USA/Richard Brown & Associates
business-to-business direct mail campaign

Cardinal Health
targeted events to promote Medical Crossfire symposia to physicians; sales aids for a major pharmaceutical company's sales reps

Citigroup
corporate image and brand identity; new business marketing plans; sales presentations and collateral materials

Comix
marketing strategy, customer market research, tagline

The Country Hen
hand-to-hand sampling events

Dr. OttavioNepa/All-Ways Advertising
public relations campaign including speaking engagements on TV/radio

DSW Shoe Warehouse
consumer sweepstakes promotion development and execution; promotional partnership development

Eisner & Lubin CPAs & Consultants
direct mail campaigns

Elijah's Promise
marketing communications materials including media kits

Everlast Logistics
brand identity and integrated marketing program including brochure and website

The ExecuSearch Group
targeted event marketing; online promotions; guerilla marketing; premium sourcing; sales materials and PowerPoint presentations

5th Avenue Digital
positioning statement, tagline, e-mail announcements

Flair Communications Agency
college market promotion development and execution

Geller & Co.
continuity program; premium sourcing

HB Drugs
logo design/brand identity; communications materials; direct mail campaigns targeting physicians

Holiday on Ice
focus groups to provide direction for marketing strategy

Lee Lichtenstein, DMD, P.A.
direct mail brochure; website

Madsen, Sapp, Mena, Rodriguez & Co., P.A.
direct marketing program for recruitment

Marketshows
direct marketing campaigns; new business development; account managment

Molton Brown
consulting/management of print production for POP materials, direct mail campaigns, brochures, collateral

New England Journal of Medicine
guerilla marketing events targeting physicians

Northeast Planning Corporation
individual client brochure

The Peak Organization
corporate and division brochures; presentation folder

Pinnacle Federal Credit Union
integrated marketing campaign to generate customer awareness and acquisition including strategy, messaging, logo modification, bus wrap and billboard advertising plus direct mail campaigns

Q Research Solutions
corporate identity including logo design and usage guidelines, positioning statements and collateral; brand identity, direct mail campaign and website copy for new product launch; trade advertising; premium sourcing

Shop Vac
quantitative market research; focus groups; new product name generation

Spectra
brochure for European division; trade advertising; equipment division catalog

Stockhouse.com
new business launch plans; competitive analysis; brand positioning

Sunrise Premiums
trade show displays

T-FAL Corporation
creation of promotional partnerships; integrated cross-promotions; mall events; sales brochures

The Topps Company
direct mail campaigns for confectionary brands (over 200% increase in test markets)

12 to 20
teen marketing sales presentations

 

What Our Clients Say About Us

“I have retained the services of The Sanderson Group on numerous occasions…the number and scope of projects continued to grow given the high level of talent and professionalism one encounters on a consistent basis when working with Robin Sanderson.”

-Director, Sales Management

“I have always found you to be a pleasure and an inspiration to do business with. I appreciate the fact that you are able to bring creativity, resourcefulness and superb planning skills to ensure that even smaller budgets can produce significant and highly impactful marketing programs. I would be very happy to recommend your company to any organization.”

-Vice President, Marketing

“It has been a pleasure to work so closely with you and your team of professionals over the past few months while developing our new branding campaign.  Our management team has been thoroughly impressed with the creative concepts you have provided to us and we have been equally impressed by the final products produced….The marketing is impressive, but perhaps even more impressive has been the process.  Your organization helped to make this multi-faceted marketing campaign a stress-free and smooth undertaking.  Your productions were timely and detailed, which made our creative goals easily understandable and manageable.  Overall, we are impressed, and we will be utilizing your services again in the months and years that lie ahead.”

-Vice President & Marketing Director

“Thank you for all your efforts over the last few months regarding the creative services rendered to our firm. While we have known each other for over 10 years, your recent work reminds me of the great work that you have always done for us; whether it was for ideas for premium items, graphic design, etc. You have always done a great job, but the attribute that I am most impressed with is your ability to combine your business acumen with the product, to make sure it makes sense for the goal that we are looking to achieve. Over the next few months we may be interested in some help in other areas such as public relations, branding, and further website development. I will call upon you and I know that you will deliver a stellar job.” 

-CEO

 “Robin Sanderson has performed beyond expectations on every program for our company.  Her extensive background in marketing is quite evident; she is innovative, original and always thinking outside the box.”

-Sr. Director, Program Management

“I think that Robin Sanderson is extraordinary, with extraordinary talents, vision and intelligence.”

-Chief Operating Officer

“Robin Sanderson was an absolute pleasure to work with all the way through this process.  The client couldn’t say enough good things about your team.”

-Media Agency Owner

“The logo update, brochure design, letterhead and business cards have provided our agency with the public relations package that will help us communicate our mission effectively.  From concept to design to production, the professionalism of your team was outstanding.  The end result is a quality product that we are proud to present. Your creative input, positive flexible leadership and timely response really paid off.”

-Executive Director

“Robin Sanderson’s understanding of business problem solving, network of contacts throughout the marketing community, strong organizational skills, and attention to detail led to very successful completion of projects.”  Robin is a pleasure to work with and would be a valuable asset to any business.

-Agency Partner

Let us help your company achieve its goals with customized marketing and sales solutions.

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