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The Sanderson Group, Inc. is a full service marketing consulting, communications and event/promotion marketing firm providing senior level expertise to generate innovative solutions tailored to each client's individual business needs. We work as your business partner to understand and develop objectives, establish strategies and tactics to capitalize on the opportunities, and execute your programs flawlessly. We approach your business from a fresh perspective drawing upon the unique combination of our corporate, agency and entrepreneurial experience as well as our creative, analytical and organizational skills.
When we begin a client engagement it is important that we gain a
thorough understanding of the business in order to help identify
your needs and opportunities, set objectives and strategies and
develop a comprehensive solution.
We walk
you through a discussion process that includes our proprietary "TSG
Needs Analysis" to examine every aspect of your business. We'll
discuss your products/services, competitive advantages, competition,
customers, sales force, current marketing, communications and
promotional efforts, and more. This process provides the platform
for developing positioning statements/USPs, setting
objectives/strategies, developing creative briefs for brand
identity, advertising and direct mail projects, and generating
promotional strategies. |