How We Do It

We approach your business from a fresh perspective drawing upon the unique combination of our corporate, agency and entrepreneurial experience as well as our creative, analytical and organizational skills to deliver measurable results.

When we begin a client engagement it is important that we gain a thorough understanding of the business in order to help identify your needs and opportunities, set objectives and strategies and develop an integrated marketing solution.

Using our comprehensive, proprietary “TSG Needs Analysis”, we examine every aspect of your business related to products/services, competition, positioning, competitive advantages, customers, marketing, communications, promotional efforts, sales strategies and more. Our process and findings provide the platform for developing objectives/strategies, positioning statements/USPs, creative briefs for brand identity, advertising, direct marketing and website projects, plus social media marketing/communications/PR/promotional strategies.

Once the strategy is completed, we design, develop and execute your programs creatively, flawlessly and totally turnkey.

Our clients range from Fortune 500 companies to medium and small businesses in a broad range of industries. For many of our smaller clients who recognize the value of professional marketing services, we do the same scope of work we do for large companies, but scale it to fit their business needs and budgets.

The Sanderson Group’s distinctive combination of services, experience, creativity, out-of-the-box thinking and business approach makes us a valuable marketing company and business partner.